Driving a rental car

Please help ! Conflicting advice . Do I need an international driving license to collect my rental car from firefly alicante airport . I have a U.K. photo card license ?

Many Thanks if anybody can help

Look at https://www.gov.uk/guidance/driving-in-the-eu

The UK Gov official site says you don’t need an International Driving Permit if you have a photo/plastic driving licence.

I have just returned from Alienate after hiring a car and I did not need an international driving license

I had a hire car Booked and paid for at malaga airport and they would not let me have it as i did not have international driving permit. i had my full uk driving license with me .they also pointed it out in there terms and conditions.i would get one asthey are easily obtained at the post office cost £5.50.hope this helps

Be very careful on this
An IDP may not be a legal requirement to drive a private car (others are posting to that effect & I am not saying that they are wrong)
BUT
In the T&C’s of our upcoming car rental from Alicante airport
an IDP (if a UK license is held) is specifically mentioned as a requirement -
with a refusal to rent the car without one & possibly losing the hire charge for the whole rental period booked.
(it is possible that the insurance cover for the hire car company itself is involved in this)
I am deliberately stating the worst case - why not check with the hire company?
See the Do-You-Spain website for examples of typical T&C’s
e.g.
Dollar General at Alicante Airport T&C’s
International Driving Licence:
Please note that if you do not have an EU driving licence you will need to bring an international driving licence along with your original licence to rent the car.

Thanks for all replies I am going to get one to be safe .