I think even reduced to €29 for 59 channels offered by SB is still poor compared to the few hundred to thousands you can get for the same money or less via IPTV, many places elsewhere. Factor in 'modern features' such as the catch-up type TV, multiple recording options and video on demand - on top of the vastly more options for live channels, leads me to feel these services have very much had their day.
If someone does not have the internet, this leaves a satellite dish (or other dish) based options - so you could have a Satellite dish + UK Freesat service (one off fee and no monthly subscriptions 150 Freesat channels) or even an official Sky box and package for the premium channels - at the usual Sky UK costs.
So if you do not have the internet, do not have room for more than a 30cm dish, are in a location max 5km with a clear line of sight from their mast & prepared to pay €29 a month for a 59 channels, then it would seem a reasonable option
TBH they are not on my favourites list, I remember when they used to charge €600 to put in €20 euros of dish and probably €30-€40 worth of basic receiver - factoring in cable and a technicians time, no more than €100. I appreciate everyone's in the business of making money, but around 500% margin? I know what i'd call it.
Paul